New Niche Cruise Marketing Alliance Website Helps Travelers Discover Unique Cruises

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Rajinder Dogra asked:

Travelers interested in taking a niche cruise can now learn about the variety of such products available and also locate a travel agent who specializes in niche cruises through a comprehensive website.

The Niche Cruise Marketing Alliance has unveiled a new, user friendly website at that not only provides information about the unique cruise products offered by the organizations 14 member lines but assists consumers in locating a travel agent that specializes in niche cruises.

Niche cruises provide more intimate experiences than the mass market cruise lines. These products sail to many remote destinations that are inaccessible to larger vessels and feature unique learning experiences and ambience. They sail to locales where ones traveling companions may be exotic wildlife or breathtaking scenery. Niche cruise ships may be anchored next to sea lions or iguanas, at the base of a tidewater glacier, in the historic center of the great cities of the world or place the guest sailing the blue waters of the yachtsmans Caribbean.


The new website directs consumers to certified Niche Cruise Specialists so they can be served by a travel agent who is knowledgeable in exploring these unique vacation options.

On the website, each member line is supported with a brief description of the type of product they offer, but also contains contact information and links to the websites for each of the 14 individual lines.

Visitors to the website can enter their zip code and find Niche Cruise Specialists (travel agents who have completed the NCMA training seminar) close to their home. Niche Cruise Specialists can also be located by entering the agent or agency name or the name of city where the agency is located.

Using the Destination Map feature on the site, visitors can click on the part of the world that they would like to explore and the site will show them what cruise lines offer experiences to that location.

While most travelers think of cruising as sun and fun experiences with thousands of fellow passengers, NCMA includes a myriad of cruise lines that meet the diverse needs and interests of the increasingly sophisticated traveler.

Personal enrichment and environmental preservation are high on the agendas of niche cruise lines. Therefore, NCMA lines are heavily destination-focused with unique itineraries and shore excursions.

The organization is a collection of cruise lines that provide some of the finest travel experiences available today, with the common thread of offering an exciting alternative to traditional cruising. The diverse sailings offer the discriminating traveler alternatives to the standard Caribbean cruise or the typical mass-market cruise, providing a plethora of unique adventures on waterways around the world.

NCMA member lines include American Cruise Lines, American West Steamboat Company, Antarctic Dream Expeditions, Cruise West, Discovery World Cruises, Fred. Olsen Cruise Lines, Galapagos Explorer II (Canodros), Imperial Majesty Cruises, Imperial River Cruise Lines, Norwegian Coastal Voyage, Orion Expedition Cruises, Peter Deilmann Cruises, RiverBarge Excursion Lines and Star Clippers.

The NCMA office is in Bellevue, Washington, a suburb of Seattle. Executive Director Lawrence Dessler can be reached by telephone at 425.867.0399, fax at 425.867.0589 or e-mail at For more information, visit

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